The six words Democrats plan to keep repeating to win the impeachment messaging war with Trump

Dem leaders plot impeachment messaging war with Trump

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In an effort to protect and aid lawmakers, Nancy Pelosi (D-CA) and her deputies have come up with a messaging strategy.

On Sunday afternoon, House Democrats held a private conference to form the plan that will help protect lawmakers from potential backlash in their home districts. The goal of the strategy will quell concerns about impeachment jeopardizing 2020 seats that were hard-won in the last election.

According to Politico, Pelosi told Democrats, “I’m in Texas and they have a saying here: ‘Don’t Mess with Texas.’ Well, I say, ‘Don’t Mess with the Constitution, Mr. President’.”

Democratic Caucus Chairman Hakeem Jeffries discussed a messaging strategy built around “repetition.” Politico reports that as Democrats “make the case that Trump abused his office when he pressured Ukrainian President Volodymyr Zelensky to investigate Joe Biden and his son,” they will focus on six words, “betrayal, abuse of power, national security.”

The strategy includes having lawmakers poll support for the impeachment inquiry within their districts, and the Democratic Congressional Campaign Committee has agreed to help cover some of the costs.

Recent polls are showing more than half of Americans are in support of the inquiry.

The committee will also help create digital ads if needed. Hakeem Jeffries, the Democratic Caucus Chairman, has created a plan for the ads which will repeatedly use words like “betrayal” and “abuse of power.”

Pelosi’s strategy was endorsed by House Judiciary Chairman Jerry Nadler who said, “If we stick to the Speaker’s plan, we will prevail.”

Will the general polls are looking favorable for Democrats, there are some swing districts that may be less supportive of impeachment. When asked about the political consequences, Pelosi had this to say: “It doesn’t matter. Our first responsibility is to the Constitution.”

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