#VoteLikeAMadre invests millions in outreach to Latino community

cartoon depiction of a hand holding a card that says vote

Vote Like A Madre

A campaign created to speak directly to Latina mothers who are concerned about climate change announced its largest investment ever today. The Latino Victory Project will spend seven figures in a bilingual campaign for #VoteLikeAMadre, a movement meant to mobilize Latina moms to support politicians in favor of robust climate change policies.

“Latina moms are a powerful voice within the Latino community and we are concerned about the devastating impacts that climate change will have on our children’s future,” said Latino Victory Fund president Nathalie Rayes. “We want a clean, sustainable, healthy planet for our children to thrive, and right now, that future is under threat.”

“As leaders in our communities, Latina moms have the electoral power to save our planet by supporting candidates who will fight climate change, which is why we are online and going into the communities with our message,” Rayes continued.

The movement, #VoteLikeAMadre, was built on the fact that polls show  Latino voters are concerned about the effects of climate change on their communities. A poll cited in the press release stated that 65 percent of Latino voters polled in 2018 had experienced direct effects from the ravages of climate change.

#VoteLikeAMadre launched on September 1, 2020 and will continue through the election. Celebrities such as Jennifer Lopez and Salma Hayek have participated in the campaign’s PINKY PROMISE, which has them posting on Twitter and Instagram a single painted pinky fingernail and pledging to vote for their children’s future.

Disclaimer: This sponsored article was produced and distributed in partnership with Latino Victory Project, in support of the Vote Like a Madre campaign.

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