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‘What are you thinking?’: Ellen DeGeneres slams Hallmark for pulling lesbian wedding ad under right-wing pressure

12/15/2019 11:14 am ET
‘Discriminatory’: Hallmark pulls ‘distracting’ lesbian wedding ad 1

Credit: Zola

Ellen DeGeneres and other celebrities were quick to slam the Hallmark channel after it decided to pull a wedding ad for Zola that depicted two lesbians kissing at their wedding after a conservative group complained.

One Million Moms, a branch of the American Family Association, complained to Crown Media Family Networks CEO Bill Abbott. The petition produced by the group said, “Parents need to know they could now come face-to-face with the LGBT agenda when they sit down to watch the Hallmark Channel.”

In an interview with Bloomberg, Vice President for Public Affairs Molly Biwer said, “The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value.”

GLAAD president Sarah Kate Ellis said, “The Hallmark Channel’s decision to remove LGBTQ families in such a blatant way is discriminatory and especially hypocritical coming from a network that claims to present family programming.”

Zola, the company that originally produced the ad, pulled all of their advertising from Hallmark.” All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark,” Mike Chi, Zola’s chief marketing officer, said to the Hollywood Reporter.

One Million Moms updated their site with a statement, saying that Abbott reported the advertisement as an error. They also said, “The call to our office gave us the opportunity to also confirm the Hallmark Channel will continue to be a safe and family-friendly network. Praise the Lord!”

Hallmark had recently indicated it would make LGBTQ-friendly Holiday movies, but it’s not entirely clear they have the backbone to withstand the right-wing backlash.

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