Taking the lead in the fight
Twitter / Xiye Bastida
Leiserowitz says that the general assumption is that “the only people who care about climate change are white, well educated, upper middle income, latte sipping liberals.” In fact, according to studies over the past dozen years, the group that cares the most about fighting climate change is Latinos.
They’re more convinced that it’s real, they’re more convinced that is human-caused, and they’re more worried about it. They’re more supportive of policy action, they’re more willing to get personally engaged to demand that elected officials act.
He goes on to explain the reasons why this demographic is so focused on climate, “There’s just something about Latino culture that is still very deeply connected to the land, where the identity where one’s identity, itself is still connected to the natural world. And it’s just woven into everything from food to family.”
However, the Latino community doesn’t realize just how much power they wield. “They don’t exercise their right to vote in proportion to their size,” Leiserowitz explains.